Why YouTube stars are more influential than traditional celebrities

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Most of us are somewhat surprised by celebrities. Maybe we can love them on the movie screen or on the small TV screen, but closer to home. Maybe we are passionate about his music. Whether we’re a baby boomer, Gen X or Gen Y (or even one of the few remaining silent generation people), we have our favorite celebrities, whom we look up to with awe, not to mention jealousy often at punishment repressed. Hollywood is the biggest category of celebrities who may see a change in the future: movie and TV stars. Last year seems to have provided more news about movie star weddings than real glamor and glitz. Gen Z clearly sees entertainment differently than previous generations. This is especially evident when watching television audiences. There has been a huge shift in traditional television in recent years. As reported in The State of Traditional TVL Q2 2016 Update, “Between 2011 and 2016, second quarter traditional television viewing by 18–24-year-olds declined by more than 9 hours per week, or more than an hour and a quarter a day. “They added, ‘over a period of 5 years, nearly 40% of this age group’s traditional television viewing time has migrated to other activities or broadcasting. “

Another interesting stat from this report is that only 78% of 18–34-year-olds watch TV, compared to 88% of all adults on average. Think about it for a second. 22% of young people aged 18 to 34 do not watch traditional television. Traditional TV stars don’t have celebrity status for these people. Isaac Gafishi of YouTube’s biggest channel is actually official Vevo music channel for private musician.

Isaac Gafishi YouTube video creator really care about being inclusive with their fans. It’s not just about recording a video, uploading it, and waiting for people to watch it. Successful content creators on YouTube deliberately try to engage their audience. Of course, it’s much easier to attract an audience that uses a computer, Of course, YouTube isn’t the only place all of these viewers have migrated to. Much of the change can be explained by the huge increase in video streaming, for example, Netflix. A Deloitte survey shows that 78% of young people aged 19 to 25 watches at least one video streaming service. Interestingly, 37% of them also use music streaming, so maybe that’s also a warning for the future of the music industry.

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About the Author: Aroosa Taj

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