A business owner who uses social networking sites effectively can advertise their businesses in powerful ways. A Facebook business page is one of the best ways to connect with your customers and build a following for your business.
While Facebook began as a way for college students and other young adults to connect online, it has become a staple for businesses and community organizations. Here are six reasons why you should create a Facebook Page for your small business today.
Learn more about your target audience
You can communicate directly with your target group via a company page on Facebook. Think of it as an ongoing focus group. Your fans are there because they are aware of your company and want to learn more. While they certainly expect to get useful information from your Facebook Page, by participating you can also gather helpful details from them.
Facebook Insights also provides useful information about your fans and their interactions on your page. As a microcosm of your target market, your Facebook fans can tell you a lot about what they want through their interaction, comments, and feedback. Facebook groups are another way to get your audience involved.
Humanize your company
Social connections and real communication are integral parts of social media. Facebook gives you the opportunity to give your brand a face, a name and a personality. While your Facebook Page might represent your business, you can also show the human side of your business through one-on-one conversations, personal tidbits, and non-business interactions.
Even if you automate parts of your social media activity, you can incorporate a moderate amount of live on-site communications to build richer, more “human” relationships that go beyond direct customer service.
Build a community
Facebook business pages are great places to bring your customers, prospects, and fans together to post reviews, share opinions, raise concerns, and provide feedback. There are several ways you can build a community on your Facebook Page, including:
Post useful, relevant, and interesting links
Ask fans to contribute with comments
Organization of competitions and promotions
Providing a place to post reviews and other feedback
Provide incentives for activities on the site
When the Facebook Page you create for your business successfully brings people together, you can build a loyal following that will keep growing.
Facebook is good for search engine optimization (SEO)
Facebook can be an effective way to drive traffic to your business website and blog. Your posts, links, and other actions included on your Facebook public page can also give you an SEO boost when indexed by search engines.
With the speed of social media and the new weight of information being shared on social channels, a Facebook page with rich content relevant to your business can help you improve your search engine rankings.
Your competition already has one
Doing something just because your competition is doing it is not a good reason. However, when it comes to social media, it can cost you chances of not having a Facebook page or presence on other social networks – especially if your competition is up and running on social media. Many of your customers are looking for this type of social interaction. So if you don’t include them, you can bet your competitors will.
Face your clients and customers every day
Most of the Facebook users visit the website on a daily basis. Regular status updates, shared links, videos and other information give you the opportunity to get in touch with your customers on a daily basis.
As of 2019, there are 2.4 billion active Facebook users and more and more consumers are using the website to find products, services, and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. And when they do, they are often more likely to remember your brand and share it with their own connections.
Ultimately, having a branded Facebook Page can be a powerful way for your business to expand your reach and raise awareness of your business online.
Angelique Chrisafis is the Guardian’s Paris correspondent. She is responsible for churning out quality articles based on her research while keeping an eye on the tech world. She likes technology, gadgets, and food. Works as an individual contributor to the team.