Why does Stella Tennant want to stop purchasing fresh clothing?


The model shows why she works with Oxfam for Second Hand in September – a campaign to decrease the effect of fast-mode on the environment.

It might sound weird, but if you were to bring all the water you’d be able to drink in the next 13 years, you’d have the quantity it takes to create a T-shirt and a couple of jeans. Yet how many jeans must the average person possess and how many T-Shirts? For many, the overall amount is probably double, i.e. it took a lot of H2O.

Throughout September, a campaign developed by Oxfam with the support of Stella Tennant, who shoot at her 14-year-old daughter Iris to support it, there are such facts–and their environmental harm–that lead them. The premise: the charity asks individuals to not purchase fresh clothes for the month of September but rather to purchase secondhand from charitable companies.

It may not be the simplest question with September for a month of higher consumption. As the heat cools, it may be time to consider a new coat and consider the woolen offer of the new season, and whether you should invest in a new boots.

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However, we can not claim ignorance over fresh clothing–the way the fashion sector threatens the planet is not avoided. There is no need to prevent this. This month, especially when Extinction Rebellion is going to interrupt so many trends with demonstrations scheduled to take place in London fashion week.

In Tennant, which was the first person to be on Vogue’s cover in 1993 and stalled catwalks for Chanel and Jean Paul Gautier during her work, she said on the phone from what seems like a breezy Scotland “We will have to change our habits a lot, but I think that it is so obviously a step in the right direction.”

The next generation-for example, her daughter-can readily alter her shopping habits. Iris is already visiting charity stores and her mother can’t hurt to have a second-hand treasure trove, which most teenagers can’t even have dreamed of. “When you wear clothes that I had since the 90s, it looks different,” Tennant says. “I’m so happy I’ve kept it and a second outing is being held.”

She says that Tennant’s shopping habits are perhaps a bit less trendy–she buys only approximately five new products a year. “I think that is probably pretty normal at the age of my life, that you don’t want to eat[ and] love to shop as much as you do when you’re much older.”

That’s why she evaluates September’s concept of Second Hand. “In that month, you could believe about how you would usually buy … [ it is ] a certain amount of moment to consider what you buy and what you are eating and why: what do you want, what do you need? What are you going to buy?”

The shoot, designed by Bay Garnett and Tom Craig’s Vogue contributor, shows that secondhand does not imply stained axes and moth-eated togs. Look especially at the black and turquoise stripei and men’s pants that Tennant wears in one single shot— their favorite from the shoot— for evidence that moving away from new threads doesn’t imply moving to poor fashion. It’s “a complete nonsense” for Tennant. And this campaign “takes away any stigma and states: it’s a really excellent way to shop… [plus] it’s beneficial to the charities as you do it.”

The Charity stores close her home are good for jumpering, while the favorite clothing she has in a vintage store during her holidays is an emerald Green Yves Saint Laurent shirt of the 70’s.

The Charity stores close her home are good for jumpering, while the favorite clothing she has in a vintage store during her holidays is an emerald Green Yves Saint Laurent shirt of the 70’s.

If you still need to convince yourself, here are a few other facts: 11 million items are sent to site each week in the United Kingdergarten, and the clothes shipped to a site weigh as much as the state buildings of the Empire every year. Evidence if we had to curb our shopping habits, if more were necessary.

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Oxfam hopes to create a dent with Second Hand September. Something is already in existence: Oxfam’s clothes from waste landfills weigh as much as the Eiffel Tower annually. It’s fun for individuals to carry on for Tennant. Obviously, the fashion industry is, as she puts it, “to really create a wish you didn’t even know.” It’s about attempting to combat that urge, or at least looking back on it.

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About the Author: Angelique Chrisafis

Angelique Chrisafis is the Guardian's Paris correspondent. She is responsible for churning out quality articles based on her research while keeping an eye on the tech world. She likes technology, gadgets, and food. Works as an individual contributor to the team.