What is Internet Marketing?


Internet Marketing can be defined as a process or set of activities aimed at the promotion/marketing of the web property to its intended users. There are a whole lot of manual testing tools, which can help you figure out whether website has enough features to be ready for internet marketing. Intended users can be classified into various categories such as age, sex, profession, geographic location, living standards, likes, and many other things.

Okay, But Why Do I Need It?

Imagine you have a perfect website with the best design and perfect technology but no one knows about it. You have spent thousands of bucks to get it up but nobody comes to the online portal of your business i.e. you have invested a lot in your online property but it generates no ROI. When we say “no one” comes to your site, we mean people who are actually looking for the products or services that you have to offer i.e. the buyers. Instead, they go to your competitor’s business portal.

The majority of web traffic is driven by the major commercial search engines – Google and Bing. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visited your site. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that a user type into the search box which contains terms and phrases best suited to your site carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances can have an exceptional rate of return.

We very well understand that it’s a scary situation for any business owner to confront. But the good news is – we have the perfect solution for it in the form of Internet/Online Marketing.

Search Engine Optimization (SEO)

People around the globe, irrespective of their country, language and culture use search engines every day to search for various things. Have you ever wondered how search engines rank the results? Why do rankings fluctuate even if I search for the same term? Search engines have devised a set of guidelines and religiously follow it to rank the search results.

But before we move further, let’s have a look at very important fact. Although search engines display thousand of results but majority of people don’t browse beyond first search result page. Moreover, the top three results have the best chance of receiving the clicks because beyond them, users modify their search terms.


Access to website code and hosting accounts is essential. We will first carry out the pre-implementation analysis to see where the web property currently stands as the website needs a major facelift.

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About the Author: Angelique Chrisafis

Angelique Chrisafis is the Guardian's Paris correspondent. She is responsible for churning out quality articles based on her research while keeping an eye on the tech world. She likes technology, gadgets, and food. Works as an individual contributor to the team.