How To Automate Your B2B Email Marketing


Email marketing automation allows us to develop integrated campaigns sent out at the right time, provide value to leads, identify them, and target them. You can use email marketing automation tools to schedule drip emails and onboarding series, and the result of the automation that occurs is the sending of emails to your contacts. When you put your email marketing on autopilot, automating the email sequence takes it to another level.

Once you have segmented your email list, the only thing you need to do is integrate OptinMonster into your preferred email marketing service, such as maintaining contact or starting sending targeted emails. Email marketing tools only manage email campaigns, but marketing automation software can collect data before, during, and after each email to track recipients on your website and see how they interact with you and your business. 

With Extraordinary Email Marketing Automation, you can send different emails to different contacts and determine which ones are best received and sent. On the other hand, email automation itself is an email that runs through an email, and email marketing automation is an email that runs through an email. 

Basically, you use the intel you have on your email list along with the leads you move through the funnel of e-mail messages through e-mail marketing automation software. You can create e-mail marketing automation workflows that target the right people and other products and services you can recommend. So make sure you take advantage of email marketing automation because it can be used to generate leads for you, not just for your email list. 

Before we get into how to develop your B2B email marketing plan, it is essential to understand how we can make the most of our B2B email marketing to talk about our brand. The power of your B2B email marketing strategy lies in the mailing lists you create around them, not just the number of email addresses you receive. 

If this functionality is missing from your e-mail marketing automation tool, it’s because asset management was missing. If you don’t have a workflow for email marketing automation, you simply need to rely on your marketing database. Since email marketing is such a large and wide area, there is a lot of room for error because email marketing automation has many options and applications. You need to understand what works and run it, and no B2B email marketing campaigns are the same.

It is essential to understand the different types of email campaigns and their various capabilities before planning them. For this, we will recommend you to hire a professional B2B marketing agency so that your strategies never go off-board. ActiveCampaign can help you get started with email marketing and, if you are ready, graduate in marketing automation. 

You start with a simple email campaign with just a few basic features, but you can work your way through the entire customer journey to increase engagement and achieve better results with your email marketing strategy. For your team to ensure that your B2B email marketing is a success, you need as much clarity as possible. A B2B marketing agency can surely help you get this clarity for your business team. Email Marketing Automation builds on the foundations of email marketing by personalizing your communications.

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About the Author: Peter Beaumont

Peter Beaumont is a senior reporter on the Guardian's Global Development desk. He has reported extensively from conflict zones including Africa, the Balkans and the Middle East and is the author of The Secret Life of War: Journeys Through Modern Conflict. Email: