According to the European Union Intellectual Property Office, legitimate distillery companies have been doubling down on battling wines and spirits fraud. This happened since they lost 3.18 billion dollars in direct global sales in recent years.
With the amount of money they lose from their fake counterparts, many distilleries are now stepping up their game in authenticating their products using QR codes.
Using a free QR code generator with logo online, they can devise ingenious ways to fight fraudsters and authenticate their products.
Aside from product authentication, distillery companies also use QR codes in the following ways.
Uses of QR Codes on Wines and Spirits Labels
QR codes for wines and spirits authentication
Distillery companies are using QR codes to authenticate their wines and spirits. They use them to guard their products against counterfeiters stealing their design and replacing it with cheap wine.
A group of Korean engineers developed an edible QR code that detects whether the wine or whiskey is real or fake.
This works when the person dips the QR code silk tag in the drink. As the code is not visible to the naked eye, it first has to be added on the drink before it can be scanned. This way, consumers are assured that their drink is indeed authentic.
The silk tag does not affect the taste of the drink whatsoever, and is said to dissolve in the drink after some time.
QR codes to promote distilleries’ social media accounts
To gather more likes and followers on social media, distillery companies use QR codes to encourage buyers to learn more about their brand on social media.
According to the Global Web Index, 58.4% of the world’s population use social media. Using QR codes, distillery companies can better promote their social media pages within their wine labels.
They can get creative with the code they place in their packaging using a QR code generator with logo software.
QR codes for storing related information about the liquor
Alcoholic beverage companies in Europe are using QR codes to store related information about their products. Most of them use these codes to direct buyers to the product’s ingredients, and other interesting information about the brewery.
These companies can save a digital copy of their brand’s story and share it as a PDF QR code to place on the wine or spirit label.
QR codes for instructional videos on how to prepare a liquor
Do you want to play bartender for a night, but don’t know how to make a really mean drink?
Distillery companies are now using QR codes to share video tutorials on how to best prepare their drinks.
This way, customers can make their own party mixes through their brand’s personal tutorials. Video QR codes are added on the labels so consumers can easily scan and play the instructional videos.
QR codes to market music collaborations with liquor companies
One great example of distillery companies partnering with music artists is Bacardi.
The famous rum company partnered with streetwear brand Nahmias, and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians.
They created an effective brand visibility and social media campaign with the use of QR codes.
This is part of Bacardi’s Music Liberates Music program, which has successfully launched up-and-coming musicians.
Are you starting to build your own distillery and want to have a straightforward yet secure system to use?
QR codes got you covered. You’ll only need to get creative on how to fully integrate them into your wine or spirit label. Unlock new ways to maximize your marketing and wine authentication system using QR codes today.
